New Consumer Ad Campaign Tells Patients: Just Say ‘YES!’



Nearly 2 million people have seen and heard HealthlinkNY’s new consumer education ads. The message: Sign consent forms to get better care.

If you live and work in the Hudson Valley or the Southern Tier of New York, chances are you’ve heard radio commercials or seen ads online urging you to “Just Say ‘YES!’” to HealthlinkNY. It’s part of HealthlinkNY’s comprehensive consumer education campaign to encourage more patients to consent to let their providers look up their records through the HealthlinkNY Health Information Exchange (HIE). Since the campaign began in February, nearly 2 million people have gotten the message. The campaign will continue through most of this year.

“We’ve constructed a remarkable network to deliver vital information to providers with just a click of a mouse, but its usefulness depends on a single piece of paper—a signed consent form from the patient,” explains Christina Galanis, president and CEO of HealthlinkNY. “So, now we are explaining to consumers that it is safer and easier to have all of their health records stored securely in one place. All they have to do is ‘Say YES’ to HealthlinkNY at their next appointment.”

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(Source: HealtlinkNY)